Written, directed, and produced by Joel and Ethan Coen, The Big Lebowski received its world premiere at Sundance Film Festival in 1998, and has since then acquired a cult status. To celebrate the iconic film, Brain Dead is partnering with Focus Features to release a special apparel collection consisting of three T-shirts.
The Big Lebowski x Brain Dead capsule will be available May 24th at 10 AM PT on WEAREBRAINDEAD.COM, as well as at Brain Dead Studios Fairfax and Brain Dead Studios Sunset.
Shop the limited-time collection online now!
From the Academy Award®-winning Coen Brothers, The Big Lebowski is a hilariously quirky comedy-thriller about bowling, avant-garde art, nihilistic Austrians, and a guy named The Dude.
The film became an obsession for many: hordes of fans crowd movie theaters for celebratory screening while dressing as cosplays of The Dude; a religion—called Dudeism—devoted largely to spreading the philosophy and lifestyle of the film's main character, was founded in 2005; endless books and articles have been published about the movie, and annual festivals dedicated to it are held in multiple cities and countries.
Brain Dead is a catalyst for creative minds from around the world. With its unique, disruptive approach, the brand interprets the cultural landscape through clothes, objects, and artworks. A meeting place for a network of contemporary subcultures, Brain Dead bridges different worlds, scenes, and perspectives under the same roof. Brain Dead is ultimately about people, their cultures, and their attitudes.