Lorene Scafaria's apocalyptic comedy SEEKING A FRIEND FOR THE END OF THE WORLD with Steve Carell and Keira Knightly seems to be coming at just the right time. In the last few weeks, prognosticators have all seen the end in sight - or at least stories about the end. At The Playlist, Kevin Jagernauth announces, "The end is coming...and it's going to be hilarious. It seems that the end of the world just isn't the domain for ponderous filmmakers with comedies now taking a crack at the demise of humanity." Although there are still many stories with a downward look, like Bruce Bennett's Wall Street Journal piece on Abel Ferrara's recent 4:44 Last Day on Earth. And at the Huffington Post, Mathew Gross and Mel Gilles take a slightly different slant, noting, "These days, the rise of apocalyptic thinking and entertainment is a sign of the times -- though not necessarily the end times." Whatever the reason for the interest in such apocalyptic dramas (and comedies), the writers conclude "Indeed, rather than being marginal, the apocalypse in 2012 is firmly entrenched in mainstream popular culture."