Welcome To The Focus Features Online Style Guide
Please use this style guide to find source files for Focus Features logos.
The links to your left will give you access to a variety of Focus Features departmental logos. Before you begin downloading, please make note of the following general guidelines.
General Guidelines
Padding:
It's important that you leave some negative space around our logo. This allows the viewer to discern between the logo and other elements within the design, and ensures that our company mark is not confused as a combination of other logos on the page. A general rule for use is set the padding around the logo to be a minimum of 1/2 the height of the size of the logo in use. Here is an example illustration:
Contrast:
We are providing multiple versions of our logos to make it easy for you to start with a version that is closest to your specific needs. When choosing a version of the logo, please select one that will ensure the greatest degree of contrast between the logo and the background on which it will be placed.
Recoloring the Logo:
We do allow recoloring the logo for certain creative executions, but please note, any recoloring of the logo requires final approval from the Focus Features Marketing department. When recoloring the logo, it's important to consider the guidelines above. Additionally, please do not place the logo on a textured background.
If you have any concerns or questions, please do not hesitate to contact the Focus Features marketing department for clarification.
Focus Features Logos
Focus Features Corporate logo is Focus Features main logo, to be used in most representations of the Focus Features brand.
When using print versions (CMYK and GRAYSCALE) please download the size closest to the final execution. This will ensure that the "Blurred O" in our logo displays properly. This is particularly important if you intend to adjust color.
Black Logo
White Logo
Color on White Logo
Download these assets if you need to colorize the Focus Features logo on a light background. If you intend to recolor the logo, please note, you will need to get approval from the marketing team before distributing the recolored logo.
CORPORATE LOGO:
FOCUSFEATURES.COM LOGO:
FOCUSWORLD.COM LOGO:
Color on Black Logo
Download these assets if you need to colorize the Focus Features logo on a dark blackground. If you intend to recolor the logo, please note, you will need to get approval from the marketing team before distributing the recolored logo.
CORPORATE LOGO:
FOCUSFEATURES.COM LOGO:
FOCUSWORLD.COM LOGO:
Vector Logo (with Halftone)
This vector version of our logo includes a halftone treatment on the "O" to simulate a blurred treatment. This should not be used for smaller sizes where the blurred O looks muddy or makes the logo difficult to read.
CORPORATE LOGO:
FOCUSFEATURES.COM LOGO:
FOCUSWORLD.COM LOGO:
Vector Logo (For use in small print)
This vector version of our logo replaces the blurred O for a standard "O". This version should only be used where the logo is printed very small and where the blurred O looks muddy.
CORPORATE LOGO:
FOCUSFEATURES.COM LOGO:
FOCUSWORLD.COM LOGO:
Focus Features Lens Flares
The "Lens Flares" artwork is an important branding element for Focus Features. In it's animated form, it's one of our most recognizeable branding elements, and we hear time and time again from our consumers that as soon as they see our animated logo they know they are in for an entertaining and quality film. As a static element, the lens flares are often used as background art or texture to help brand corporate elements.
NOTE: Both the animated logo and static lens flares are currently under development. The assets below may be used temporarily until new releases are available.